My Central Saint Martins Adventures



Granary Sq, King's Cross

The state-of-the-art facility is the creative hub of CSM students since 2011. It is ultra sleek, modern and airy. A very impressive building when you enter it the first time and you might get a bit lost before finding the way to your studio !
There is a restaurant, coffee shop and library at hand also.
More pictures of this beautiful grey monster. 




 Meeting and learning from Aimee have been a really nice experience. She is patient and soft spoken She also has a clear vision of how things should look. I have to say that I didn't know any of her work before meeting her but I know now that she is a very talented and experienced designer. And so humble with that ! She really shared her journey from being a CSM fashion design student to working in Japan, collaborating with Balmain and having her own consultancy company The Design Bureau. Her garments experientially mix leather, embroidery, fur and knitwear. Her work is delicate, precise and very feminine. She creates bespoke collection and garments but none are available on-line and rarely in boutiques.  

Aimee McWillaims Tower Guman Hotels Aimee McWilliams designs for Guoman Hotels
Aimee McWilliams commissioned design  for the Guoman Hotels


  • You learn the definition of a fashion stylist and ow he/she works in collaboration with make-up artists, hairdressers,  photographs and models to help create a visual concepts for  television advertising campaigns, magazine editorial as well as music videos.
  • You learn the importance of doing research, constantly reading magazines to spot the next fashion trends.
  • You learn the importance of doing a moodboard for every part of a look you're creating: hair, make up, model, accessories... Everything need to be documented, illustrated, thought through. Although not all stylist work in a specific way. 
  • We dressed mannequins according to themes imagined by Aimee. Really exciting tasks as we had to use some of our own pieces of clothing and theirs of our team members.
Can you recognise what the next look represent ?

Lady Gaga meet Mad Max 


Volume & prints

Bright Minimalism 


Tribal Queen



We decided to go on a theme that showed contrast, strength and versatility : the position of woman in society.
The mood board shows strong images of women mostly in black and white, with strong posture, mostly minimalistic in the styling but still strong.

We wanted a strong vamp's make up with pale skin, smoky eyes and red lipstick.


Here's some pictures and a poem we used as inspiration for our photo shoots.
We wanted to express the awkwardness of the position of women in today's society by also playing on the position of object in the images.
objects usually associated with men or masculine occupation could be turn into feminine fashion accessories. Women would embrace their awkward position by adapt these symbols of masculine value to their advantage and to be accepted as they are. We also wanted to show how objects could change position and status more easily than people could. A necklace worn on your back like shown on one of the illustration picture is not as shocking in some societies that a woman in a masculine attire.

That is how we came with the theme    (Re)Poise

 Portrait of  a Lady by TS Eliot 

   [ ... ]
The October night comes down; returning as before
Except for a slight sensation of being ill at ease
I mount the stairs and turn the handle of the door
And feel as if I had mounted on my hands and knees.
"And so you are going abroad; and when do you return?
But that's a useless question.
You hardly know when you are coming back,
You will find so much to learn."
My smile falls heavily among the bric-à-brac.

"Perhaps you can write to me."
My self-possession flares up for a second;
This is as I had reckoned.
"I have been wondering frequently of late
(But our beginnings never know our ends!)
Why we have not developed into friends."
I feel like one who smiles, and turning shall remark
Suddenly, his expression in a glass.
My self-possession gutters; we are really in the dark.

And I must borrow every changing shape
To find expression ... dance, dance
Like a dancing bear,
Cry like a parrot, chatter like an ape.
Let us take the air, in a tobacco trance—


Stylist on set

Firts 4 looks
Bra Customised by Moi !

Micheline made up by Georgina

The first shoots depicts 4 different careers choices usually associated with men:  mechanics, Office work, Chef and Lab assistant.
For the full photo shoot, click here !


For more infos have a look at CSM  Short Courses website .

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